About Maximum.
Where did we come from and where are we going?
Origin of Maximum Marketng Services
Maximum was born out of a desire to spread the word. That marketing, both traditional and digital does not have to cost the earth and it can still be very effective without the "Bells and Whistles". The 80/20 rule applies to your marketing and sales efforts as much as to anything else in life. You will get 80% of your results from 20% of your efforts.
Real Business Experience Helps to Understand Your Business
After almost 20 years in small business having taken over a small retail furniture showroom and launching an online Chesterfield Lounge store we developed our websites by studying Search Engine Optimisation (SEO) techniques in an effort to build our online traffic. Why did we do this? Simple, we were tired of being ripped off by SEO "specialists" that could baffle us with terms and techniques that we would have no idea about and pay exorbitant amounts of money to have them look after our websites on a monthly retainer. We were tired of paying tens of thousands of dollars per year in newspaper, radio and various other traditional marketing mediums.
We have spent almost twenty years in the cut and thrust of small business and we understand the value of a dollar. We understand that spending a dollar on marketing better have some quantifiable result. It may not always work but better to have a considered strategy than an all encompassing "cookie cutter" approach where a little bit of everything is tried. We will help you sort the wheat from the chaff and only suggest strategies we believe will be quanitifable and end in positive results.
When David completed his marketing degree and in his many discussions with advertising representatives one of the main points they made was to have a broad range of marketing and advertising to get your name out there. I'm sorry but maybe if you are a major retailor or other huge conglomerate with oodles of cash to splurge to build your brand and became a house hold name this is a good strategy. For the rest of us, I'm sure you will agree, we would rather spend as little as we can for the biggest impact. In the old days advertising every week in the local newspaper may have worked.
Now, there are a myriad of touch points and each business will have different advertising opportunites depending on your prospective customer base. This is where Maximum Marketing Solutions can help find a solution to your unique problem and not expect you to waste your hard earned dollars on something that was never going to have a positive result.
Why are We Different to Other Marketing Agenices?
We believe in the power of interacting with your customer base across multiple platforms - if they are required. We believe in targeted marketing, not in throwing the kitchen sink at the market and hoping something sticks. We do this by first and foremost understanding your business. Who you are, what do you stand for and where your business sits in your market. We then seek to understand your customer base. Who is your perfect customer and how do you currently connect with them. Is there part of your possible customer base that you haven't connected with? Have you challenged the way you have already done business?
Sometimes that second brain needs to have a broad brush look at your business to give you new insights to incremental growth. Sometimes you just need a "tweak".
Meet the Team
