Marketing 101

You know, we have been in business in Brisbane for almost 20 years and the one thing that stands out to me is this. The 80/20 rule. You get 80 percent of your sales from 20 percent of your product. You also get 80 percent of your marketing Return on Investment (ROI) from 20 percent of your activities. many years ago our marketing consisted of newspaper adds and letter box drops to the tune of almost $50K per year.That was before the impact of the internet was fully felt or understood. I had started optimising my websites and noticed that most of my customers came in having veiwed our product online. I then challenged my Newspaper Advertisement Representative and asked if they were prepared to back their product. I would pause the ad's and if my sales dropped I would recommence the advertsiments - guess what? Sales and visitors remained the same! 

​

This is the power of the internet, and this is the power of a strong committed SEO strategy. It is also the power of challenging the things you always did and trying something different. I would argue that pursuing a committed SEO strategy for a period of 6-9 months (depending on the industry and competition) will pay itself back in spades. Organic SEO and the results that are born out of the effort are consistent. Unlike paid advertisements on the major search engines or Youtube, the results stick and are not transient. You will continue to get clicks long after the initial SEO effort is made. If they don't contact you it is really down to the competitiveness of your offering and other factors not necessarily related to marketing.

​

The 4 P's and SEO

The 4 P's of marketing also relate to your SEO campaign.

• Who are you going to advertise too

• Where are you going to advertise

• When are you going to advertise

• How are you going to advertise

 

Who are you going to advertise too and where? Well, if you are a young fresh clothing brand you would definately want to have a prescence on social media such as Instagram, Tic Tok and Facebook. This is where the "Who" are. If you are a financial advisor, lawyer or motor mechanic the benefit of advertising on social media could be minimal but the internet could be your space. This is where your "Who" is. ​

 

The next point is "When are you going to advertise?" Now if you need immediate results or are not committed to a long term strategy of search engine optimisation you may go the Adwords route. This is where you pay for each "click" on your page and depending on the competitveness of the keyword the price of that "click" changes. This could be an expensive ongoing investment in advertising similar to my experience with the newspapers many years ago.

 

Only you can make this decision. All we can do is provide the information regarding the possible benefits to you of pursuing SEO as an integral part of your overall marketing strategy. If you feel your current activities are suitable then no problem. If you feel the benefits are there for you in SEO (possibly because you continue to spend a fortune on paid ads) then Maximum Marketing Soultions are keen to explore that opportunity.

​

Integrated Marketing

​

Of course, SEO is not always going to work solely on its own. Integrated marketing is the strategic use of multiple channels to achieve a complete message. This extends from signage and Website development, to SEO to trade journals and press releases, blog posts and brochure development. A consistent image is always preferred but can be out of some businesses reach financially - and do you really need all the bells and whistles? We believe it is preferrable to try your best to achieve an integrated marketing approach and are happy to help you "sort the wheat from the chaff".

​

Signage

You could stand out the front of your business and wave your arms around, or get a sandwich board and give that a wave :-) We believe in a strong presence and that your signage tells a story about you and your business. We do not believe in "busy" signs. We believe the essentials should be displayed - name, phone, web address and email. Designed with a good deal of "punch" to stand out from the crowd, and most importantly synched in with your website design and other paraphernalia. Maximum Marketing Solutions can organise signage for your business at very competitve prices 

​

Website Design

​

Hey, we're website optimisers and understand the extreme importance of a strong website design. Not only must your website look great, it must be easy to use and optimise. It must also synchronise witth your signage and overall image you are trying to portray.

​

When building a new website, there are several crucial factors to consider to ensure its success and effectiveness. Here are ten important things to keep in mind:

1. Define your goals: Clearly outline the purpose and objectives of your website. Whether it's to showcase products, provide information, or generate leads, having a clear goal will guide the design and content decisions.

2. Understand your target audience: Identify your target demographic and tailor your website to their needs and preferences. Consider factors such as age, interests, and technical proficiency to create a user-friendly experience.

3. Plan your site structure: Organize your website's content into a logical and intuitive structure. Use categories, menus, and subpages to make navigation seamless and ensure visitors can find what they're looking for easily.

4. Responsive design: Optimize your website for different devices and screen sizes. Responsive design ensures your site looks and functions well on desktops, tablets, and smartphones, enhancing user experience and accessibility.

5. Content strategy: Develop a plan for creating and managing your website's content. Regularly update it with valuable information, engaging visuals, and relevant keywords to improve search engine rankings and keep visitors coming back.

6. SEO optimization: Implement search engine optimization (SEO) techniques to improve your website's visibility in search engine results. Use relevant keywords, optimize meta tags, and create high-quality backlinks to attract organic traffic.

7. Speed and performance: Ensure your website loads quickly to prevent visitors from bouncing. Optimize images, minify code, and choose a reliable hosting provider to enhance performance and provide a seamless user experience.

8. Security measures: Protect your website and users' data by implementing security measures such as SSL certificates, regular backups, and strong passwords. Stay up to date with security patches and monitor for potential threats.

9. Integration with social media: Leverage the power of social media by integrating sharing buttons and embedding feeds from your social media profiles. This encourages user engagement and expands your online presence.

10. Analytics and tracking: Install analytics tools like Google Analytics to track and analyze your website's performance. Gain insights into user behavior, popular content, and conversion rates to refine your website and achieve your goals.

​

As you can see there are a myriad of things to consider when developing or upgrading your website. Maximum Marketing Solutions can help with everything from website design to development, SEO, blog posts and content strategy to ensure your website is not just a business card that never gets seen but a true marketing tool that will help you build your business.

​

SEO-Search Engine Optimisation

​

Our strength and passion reside in SEO. Having survived in a very competitive industry for many years we accept that without pursuing an SEO strategy ourselves we would not have survived. As mentioned earlier we had relied on "Old School" advertising, newspapers and letter box drops. The new world is online, social and in the near future Artificial Intelligence. To be at the forefront of this internet assault you need someone with the years of experience that can help guide you through the mire. This hawks back to the old 80/20 rule mentioned earlier. 80% of your return with SEO comes from 20% of the tasks required. With the right keyword strategy, technical implementation and content you will be well on your way to ranking 1st page on google and possibly, over time, higher. This is our passion, our expertise and our focus and feel very strongly that a concerted SEO process will elevate your business and give long lasting benefit. Read more here regarding our SEO expertise and how we can help you realise your business dreams.