Digital Marketing Course

Service Description

This introduction to Search Engine Optimisation (SEO) course outlines the basics to understanding how Google works when ranking websites on line. More improtantly it will explain how to set your website up technically, write the right sort of content with relevant keywords and explain how to rank your site on search engines to achieve greater returns on investmnt and clicks to your website. This is a hands on course that will help you uncover software to help you on your journey, or give you a greater understanding of the SEO process if you want to engage an agency to do the work for you. Small groups help you to engage with the facillitator and ask pertinent questions. The facillitator has decades of corporate and small business experience and has been optimising his own websites for almost ten years to remain at the forefront of his industry. The Intro to SEO Course will cover all things that are crucial to SEO but will not necassarily go into detail on the one percenters that some SEO companies may try to engage you on but with little benefit. These include but are not limited to: Use of headings and titles to maximise google bot search Content strategies to beat the competition Keyword research, how to do it and what is relevant - and achievable Local search strategies Landing page strategies Link building - what are good and bad links ....and many more WHO SHOULD DO THIS COURSE? - Participants of this course would be: - Small business owners seeking an understanding of SEO, the benefits and the terminolgy so they don't get seduced into paying more for a service than they need to. - Those possibly seeking a career in SEO and digital marketing and are unsure if they are suitable, or want to understand the basics of SEO. - Employees of larger organisations who have been given the responsibility to manage the company's website. WHAT DO YOU RECEIVE AFTER COMPLETION? This is a 3 hour introductory course on SEO. You will comae away with an understanding of the SEO process, what is useful in the majority of cases and what is not. Questions are welcomed regarding if your business is suitable to pursue an SEO startegy or if other marketing options may be more suitable. With over 30 years experience in business our facillitator will give his ungarnished opinion on your marketing and suggest options based on the information you provide.